Project #1 - Funnel Audit + Optimization

Background: We currently get around 200 inbound leads per month from content and inbound interest. That said, we don’t currently have a way to visualize the funnel and where the drop-off is. What percentage of leads are qualified? What should the qualification parameters be? How do we create a clean and rigorous process for identifying and diagnosing gaps in the funnel? To start, we should establish exactly what the following metrics are and track them somewhere.

Metrics to track:

After establishing what these metrics actually are, I’d like to diagnose areas for improvement.

Project #2 - Increasing top-of-funnel

Background: While our content strategy is doing well, we haven’t done eBooks, webinars, presentations to venture capital funds or anything else. It’d be great to explore other venues for expansion, once our funnel analytics are set up properly.